A campaign is a limited operation with clear a goal that the campaign creator would like to achieve. It can be start or expand a business etc. Target amount is the total amount that a campaign creator needs to achieve his/her goals.
An entrepreneur is an individual person (or a group of individuals), a registered company or a non-profit organisation that creates campaign in order to raise money and realize a business idea. An investor is an individual person or a registered company that invests or lends money to a particular campaign.
Donator or contributor is an individual person, a registered company or a non-profit organisation that donates money to campaigns on our platform.
Return is the compensation an investor gets for his or her invested money. A return can be dividends, interest rate and a percentage of profit when a company goes public or be acquired.
A "perk" is a special gift that you give to investor or contributors to show gratitude. It can be offered irrespective of the chosen funding source. A "perk" can be a mug, t-shirt, pen, etc. of a maximum value of 1500 SEK.