What kind of funding?

Before you raise money, you need to ask yourself why you’re raising money. What stage is your project at, and what else does it need? The type of funding that you choose can make a difference to your success. Funding usually comes with a value-add, and this page will explain to you what additional value you can get.

Get Validation Of course you are convinced that your idea is great, or you wouldn’t be working on it. But every idea can be improved, and the best way to improve it is to see what others think. When you are raising funds, you are asking an investor to validate your idea. So whose validation do you need? Do you need to know if customers are going to like your product? Maybe you want to know if your price point is right, or if your key message is the right one. Figure out what you need to know, and we can tell you how to find out.

Ask for Advice We all need advice, but if your business is entering a market that you’re unfamiliar with, you need a lot of good advice, right now. Who are the people who can advise you best? Is it an investor with experience in your market, or an engaged focus group of your target customer? Do you want a lot of investors to vote on the chances of your company’s success, or are you more interested in knowing what features a large group of potential customers wants to see in your product?

Leverage Social Capital Social capital is the power of persuasion. The reason celebrity endorsements sell products is that we are geared to trust the opinion of people we think are important. When you’re attracting resources to your project, don’t neglect the social resources. If you had a major investor who could pick up the phone and introduce you to a key client, your business would grow. If a thousand people are convinced that your prototype is worth funding and they share the link to your project among their network, you have a lot of social capital working for you. So which people do you need on your side? Do you need a lot of them, or just two or three of the right ones? Do you need a wide range of people to talk about you on social media, or do you need an industry insider to open doors for you?

Plan your campaign well

Think properly why you need money and how it will be used. Do research about the goals you want to achieve, present them and make sure your campaign is well thought out and well planned.

Coinfunded is always there to help you when needed.

Register an account and create a campaign

It is free and takes very little time to create an account at Coinfunded. You can register as an entrepreneur or investor.


Tell your story

Describe the story behind your business idea, your company or project and why it is important. What is it you want to achieve? What should the money be used for?

Convince investors that your idea, company or project is sustainable and profitable. The more information the better!


Your team

People want to do business with other people. Presenting your team and describe what they do and their backgrounds, give investors better understanding about who manages the business.


Upload a written pitch or pitch video

For your pitch video, you need to make a short video (1-3 minutes) that expresses your intentions and goals. Make the video more personal. Give investors a sneak peak of your project. Make sure the video is clear and concise. Be creative and humorous. The video will be easy to remember.

Your written pitch should also express your goals and intentions. Give an exact explanation about why you are raising the money. Put the most important information first. Tell a fascinating story but keep it short. Add pictures of your team members, products and perks.

Choose how do you want to fund your business

How do you want finance your project or business? Our platform gives you the possibility to choose the source of the funding. You can choose between equity based crowdfunding, loan-based crowdfunding, donation or grant or a combination of all these aforementioned.

Set financial goals for your campaign

When setting your goals, it is important to be realistic even if there are no limits when it comes to crowdfunding, but the set goals should reflect the nature of the campaign. If you are looking for large amount of funds for a small project, may frighten the investors. Make sure you offer a good enough return or reward to attract investors.

Determine the time frame for your campaign

The time frame will determine how long the campaign is available for investors. On our platform, a campaign can be available for 30, 45 or 60 days before it closed. Extension is possible. The decision for extension is taken by Coinfunded's Investement Committee.

Determine the return or reward for investors

You can offer sponsors various things. It can be "perks", an annual interest rate on loan and dividends on equity. A "perk" is a special gift that you give to investor or contributors to show gratitude. It can be offered irrespective of the chosen funding source. A "perks"can be mugs, t-shirts, pens, etc. of a maximum value of 1500 SEK.

Launch your campaign

Publish your campaign and get funding by reaching out to several interested investors. Coinfunded's Investment Committee must approve your campaign before it is published on the platform. Once your campaign is approved the funding phase can start.

Promote your campaign

Promote your campaign and make it exciting. Let everyone in your network know what you are doing. Use Facebook, LinkedIn, Twitter, Instagram and other social media platforms to spread your message. Start a blog or newsletter to keep investors updated on what's happening in your company or project.

Plan your campaign well

Think properly why you need the money and how it will be used. Do research about the goals you want to achieve, present them and make sure your campaign is well thought out and well planned.

Coinfunded is always there to help you when needed.

Register an account and create your loan campaign

It is free and takes very little time to create an account at Coinfunded. You can register as a borrower (entrepreneur) or lender (investor)

A loan application should include the following documents:


  • A formal loan application via Coinfunded
  • A business plan or description
  • A certificate of registration from the Swedish Companies Registration Office
  • Recent years financial reports and income statement and balance sheet for the current year
  • Budget for the current year
  • Certified copies of the statutes and protocols showing authorized signatories
  • Protocol showing that there is a decision to apply for a loan

Tell your story

Describe the story behind your business idea, your company or project and why it is important. What is it you want to achieve? What should the money be used for? Convince investors that your idea, company or project is sustainable. The more information the better!


Your team

People want to do business with other people. Presenting your team and describe what they do and their backgrounds, give investors better understanding about who manages the business.


Upload a written pitch or pitch video

For your pitch video, you need to make a short video (1-3 minutes) that expresses your intentions and goals. Make the video more personal. Give investors a sneak peak of your project. Make sure the video is clear and concise. Be creative and humorous. The video will be easy to remember.


  • Your written pitch should also express your goals and intentions.
  • Give an exact explanation about why you are borrowing the money.
  • Put the most important information first. Tell fascinating stories ad keep it short.
  • Add pictures of your team members, products and perks.

Make sure that your campaign stands out and is attractive to investors by describing why your business or project is unique and set realistic goals and how togo about achieving them.

Determine the time frame for your campaign

The time frame will determine how long the campaign is available for investors. On our platform, a campaign can be available for 30, 45 or 60 days before it closed. Extension is possible.

Launch your campaign

Launch your campaign and get funding by reaching out to interested lenders. Coinfunded's investment and ethical committee must approve your campaign before it is published on the site.

Before the campaign is published on our platform, Coinfunded does:


  • Due diligence
  • Credit check
  • Borrower may also answer a few questions if necessary
  • Set the interest rate based on the borrower's credit
  • Approve or deny the loan application etc.

Depending on the size of the campaign, the due diligence and credit check process can take 4-6 hours to several days.

Attract Investors

Promote your campaign by using platforms such as Facebook, Instagram and Twitter. Let all potential investors in your network know that your campaign is out there on the platform.

Be available to answer investors' questions and concerns.


Register an account and create your loan campaign

It is free and takes very little time to create an account on Coinfunded's platform.


For indivuals


  • Formal loan application
  • Employment contract
  • Salary specifications
  • Collateral contract
  • Mortgage certificate

For companies


  • A formal loan application
  • A business plan or description
  • A certificate of registration from the Swedish Companies Registration Office
  • Recent years financial reports and income statement and balance sheet for the current year
  • Budget for the current year
  • Certified copies of the statutes and protocols showing the company's authorized signatories
  • Protocol showing that there is a decision to apply for a loan

Submitt you loan application

Once your loan application is submitted, Coinfunded's investment and ethical committee will verify the application.


  • The due diligence
  • Credit check
  • Borrower may also answer to a few questions if asked
  • Handle the matching process of the borrower and lender

Depending on the size of your loan amount, the due diligence and credit check process can take 2 hours or several days.

Loan Confirmation

When the loan application is matched, the borrower receives a confirmation note from the lender.

Payment

When the lender approves the loan application, the required loan amount can be released to the borrower's bank account.